Business philosophy:
·Sincerity First, Customer First, Efficient, Low Consumption, and Innovative Value

Corporate Belief:
·Provide consumers with products and services with higher cost-effectiveness.
·Customers, employees, distributors, and suppliers are the biggest assets of a company.
·Provide customers with high-quality, affordable, and cost-effective products and services.
·Provide fair and reasonable treatment and personal development space for employees, making the enterprise a platform for every employee to achieve their career.
·For distributors - providing high-quality products and services, formulating reasonable sales systems, achieving mutual benefit and win-win results.

Enterprise business strategy:
·Concentrate advantageous forces and resources on the industry to consolidate the foundation of the enterprise.
·The goods and services provided are targeted at working class families in China.
·Accumulate human resources and other various material resources to promote our brand worldwide.
·Enhance domestic brand awareness and forge international brands.